Timex, in a bid to expand its portfolio, has launched a new analog smartwatch and activity tracker called Times IQ+ Move in India. It comes with an activity tracker that helps you track your sleep, steps, and calories burned. The Timex IQ+ Move is priced at Rs. 9,995 and will be made available in all Timex retail stores across the country.
The Timex IQ+ Move looks like a regular traditional watch and comes with a round dial and leather straps and is the successor of Timex Metropolitan+ which was launched in 2015.
While the Timex IQ+ Move tracks regular day-to-day activities like steps, distance, calories, and sleep. It also measures periods of deep and light sleep, as well as time awake, sleep efficiency percentage, and the average length of sleep.
The watch comes with a traditional watch battery hence you would not need to worry about charging the battery unlike other smartwatches. The Timex IQ+ Move displays all your numbers on your smartphone app, and the smartphone can be paired with the watch via Bluetooth.
Anupam Mathur, Head – Sales and Marketing, Timex Group India Limited said, “We generally give up our style quotient when we are on the move as it is tough to manage both style and fitness together in today’s busy schedules. TIMEX believes that its consumers do not have to give up on their style for functionality or vice versa. IQ+ is for the modern day men who demand a fit and active lifestyle and are always connected on the move.”
He added “It combines modern technology with TIMEX’s trusted craftsmanship to give consumers more than just a watch. It is an ideal fit for the men who are interested in tracking their daily progress but wouldn’t want to sacrifice the beauty of a traditional watch on their wrist, a best of both worlds.”
The Timex IQ+ Move is available in two styles – one variant has a Silver Tone Case, White Dial with Gold Tone Accents and Brown Leather Strap while the other comes with a Gray Silicone Strap and a Gray Finish Case, Black Dial with Blue Accents.