Indian Smartphone brand Micromax has announced an exclusive partnership with Uber, leading ridesharing app This partnership will aim to target 100 million Micromax users to ride an Uber through integrated experiences over the next three years.

Uber app will now be available in AROUND, a one discovery window for Micromax users, where people can choose to get an Uber ride at the push of a button. Users can get ETA and fare estimates for Uber services on their Micromax smartphone. This feature was first seen with the launch of Yu Yunicorn.

AROUND aggregates information from various popular apps across categories including food, travel, shopping, cricket, news and weather and publishes it in a native environment on the device. The platform comes deeply integrated into Micromax devices and is available exclusively for Micromax users on Google Play store as well.

Integrating global mobility app like Uber is a natural fit for AROUND given it is a signature use case with more and more people choosing to get a ride around town at the push of a button on their smartphones.

“Our focus, going forward, will be on building native experiences that will bring alive a connected ecosystem,” said Rahul Sharma, Co-Founder of Micromax Informatics.

“This partnership will help UBER unlock growth across the huge user base of Micromax in India and also help our consumers get the best in class experience from the leaders in ride sharing,” he added.

The users will have both on-device native integration through in-house services including AROUND – and factory loading of the Uber app on Micromax devices.

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