Nokia Plans a comeback

After Motorola Flipkart has signed up with Nokia to launch Nokia Smart TVs in India. This move marks Nokia’s entry into the smart LED tv segment. Interestingly, this segment is highly competitive with the presence of brands like Xiaomi, Vu, Thomson, TCL, Iffalcon, Motorola, etc apart from conventional players like Sony, LG, Samsung.

These Nokia Smart LED TVs will be manufactured in India and Flipkart will handle both manufacturing and distribute the TVs.

The Nokia branded Smart TVs will feature JBL’s sound program. This will be JBL’s first foray into the television space in India. The partnership is backed by Flipkart’s consumer insights, which found that poor sound quality and experience is a major pain point for customers purchasing televisions.

“We are delighted that Flipkart, the leading e-commerce company in the country, will bring the first-ever Nokia branded Smart TVs to India. Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design and reliability. Flipkart’s understanding of the needs and behaviors of Indian consumers, and the power of its reach, will help it make Nokia branded Smart TVs accessible and affordable to many,” said Mr Vipul Mehrotra, Vice President, Nokia Brand Partnerships.

 Commenting on the partnership, Mr. Adarsh Menon, Senior Vice President and Head – Private Brands, Electronics and Furniture at Flipkart, said, “Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall, so we’re excited to start this journey with them to extend the brand into a fast-growing product segment. We are committed, as always, to bringing best of brands and technology together as we work towards welcoming the next 200 million consumers on our platform.”

 “We are very proud of our partnership with Flipkart, providing a powerful sound improvement for the Nokia Smart TV. This is the perfect example of how at HARMAN, we are dedicated to impacting the way consumers experience audio. JBL’s iconic sound is revered by millions of Indians and now we are thrilled to bring this captivating quality in a TV for the first time in the country. With our trajectory of having prior successful collaborations all over the world, we have no doubt that consumers will be able to enjoy a TV with sound that truly pulls them in with immersive experience. That is the JBL sound promise, and we are looking forward to seeing how this will impact the TV market with a strong feature differentiator,” said Mr. Pradeep Chaudhry, Country Manager – HARMAN India.

While HMD has said,”HMD continues to be the exclusive licensee for Nokia branded mobile phones. We remain committed to growing our Nokia phones business.

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