Le 2 launch in India
Le 2

Chinese smartphone company LeEco has launched 2 of its second generation devices in India. In a grand launch event in Delhi yesterday, LeEco announced Le 2 and Le Max 2 with an aggressive pricing. These phones will be exclusively sold through Flipkart and company’s e-commerce portal LeMall. Although we had already shared the pricing of Le 2 and Le Max 2, LeEco has also introduced a 4GB variant of Le Max 2 at Rs. 22,999. Both the devices will come with 1-year entertainment package bundled in.

Le 2 launch in India

Le 2 is an upgrade of LeEco successful Le 1s and is powered by a Qualcomm Snapdragon 652 processor and a Qualcomm Adreno 510 GPU. It comes with 32gb eMMC 5.1. inbuilt memory and 3 GB RAM and sports a 5.5 inches screen. This is the first smartphone to house the Snapdragon 652 processor in India. It has a 16MP rear camera with LED flash and an 8MP front camera. For connectivity options, it comes with 4G LTE, VoLTE, Wi-Fi, Bluetooth, GPS and microUSB Type-C, Dual-SIM support and a 3,000mAh battery to power the device.

LeEco Le Max 2Le Max 2 is the flagship device of the company and it has been launched in 2 variants 4GB RAM along with 32 GB and a massive 6GB RAM with 64 GB internal storage .  It comes with a 5.7-inch QHD SuperRetina display with 1,440×2,560 pixels resolution and is powered by a 64-bit quad-core Qualcomm Snapdragon 820 processor. 21MP rear camera with LED flash and an 8MP front-facing camera. It is powered by a 3,100 mAh battery, with 4G LTE, Wi-Fi, Bluetooth, GPS and microUSB Type-C as connectivity options. Both the Le 2 and the Le Max 2 use Sense ID 3D fingerprint technology.

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With the launch of the second generation devices, LeEco became the first company to ditch 3.5 mm analogue audio jack in favour of the new CDLA technology that enables end-to-end lossless digital music transmission, the world’s first continual digital lossless audio standard. LeEco has also unveiled Type-C CDLA Earphones which consumers can  be bought from LeMall at Rs 1,999.

LeEco also launched LeMall, its marketplace e-commerce website, the company has marked its venture into the e-commerce space in India. LeMall.com was first launched in Mainland China in 2013. Both Le 2 and the Le Max2 will be available on Flipkart and LeEco’s very own marketplace e-commerce website LeMall.com soon. LeMall is an important step in establishing LeEco’s footprint in India. It will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services.

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