UK based technology company, Dyson has announced its official entry in India. The British technology company is famous for its beautifully designed and innovative products like Blade-less fans and cord-free vacuum cleaners. The company has opened its first store in Delhi and three more coming soon in Bengaluru and Mumbai. In all the company will set up 20 stores across India.
The company also announced that it will invest Rs. 1200 Crores or 150 Million Pounds in next five years in India. Dyson will also set up concierge services in India to help people better understand their products and will offer assistance in getting started with their products in their homes.
Speaking at the launch, Jake Dyson, Chief Engineer and member of the Dyson Board, said, “We are pleased to bring our latest technology to India. Dyson engineers have spent time undertaking research in homes across India to understand how our technology can help solve problems. We are launching a range of products, using our patented technology, which we believe will bring meaningful benefits. Dyson engineers always start with science and technology: we harness this to improve products, make them exciting and pleasurable to use. We encourage our engineers to have a fearless approach to experimentation and failure in order to make discoveries and develop products with levels of performance that no-one has experienced before.”
The Products sold in India will be imported from Singapore and Malaysia since the company does not have any immediate plans to set up a manufacturing unit here.
The USP of Dyson products is their modern yet timeless looks and sci-fi aesthetics. The products will be available on Dyson store and Amazon, exclusively.
Price of Dyson Products in India
|Dyson Pure Cool Link Air Purifier (Tower)||INR 39,900|
|Dyson Pure Cool Link Air Purifier (Desk)||INR 34,900|
|Dyson V7 Animal Cord-Free Vacuum||INR 32,400|
|Dyson V8 Animal+ Cord-free Vacuum||INR 36,400|
|Dyson V8 Absolute+ Cord-free Vacuum||INR 39,900|
|Dyson Supersonic Hairdryer||INR 27,900|