Bose, known for its audio gear, has forayed into the hearing aid segment with the Bose SoundControl Hearing Aids. The device is prescription-free, available via a direct-to-customer model, and was cleared by the Food and Drug Administration in October 2018. What this means is that an adult with perceived mild-to-moderate hearing loss does not need a doctor’s prescription to purchase and use the technology.
Bose SoundControl Hearing Aids features
Two water-resistant hardware buds are weighing 3g each. The primary unit sits behind the ear and the earpiece goes into the ear canal, just like a usual earphone does. Each unit hosts two microphones, a speaker, and a battery. The World Volume button on the aid amplifies quieter sounds and tunes out loud ones.
The aids can be paired with a Bluetooth-enabled smartphone via the Bose Hear application It is available for Android and iOS, and can be used to personalize the device settings including ambient sound and bass.
The box comes with eight batteries in total. Each of those is expected to last for up to four days with maximum usage of around 14 hours per day. There is also a carry case for the aids, along with ear-tips in three sizes.
Quoting Brian Maguire, category director of Bose Hear,
“In the United States alone, approximately 48 million people suffer from some degree of hearing loss that interferes with their life. But the cost and complexity of treatment have become major barriers to getting help. The Bose Hear app lets owners set up and customize their SoundControl Hearing Aids from home – in less than an hour – to reconnect with the moments that matter. That’s an amazing advancement the industry has been missing and nothing short of a breakthrough.”
Pricing and availability
The Bose SoundControl Hearing Aids are priced at $849.95 (₹62,500 approx.). They are available in few states of the US, and a national rollout is planned.