Indian Smartphone Industry has grown at 17.1 percent sequentially to 27.5 million units in April-June quarter of 2016. This data points out the reason why Apple and Google chose India as the first few markets to launch their flagship products.
Off late a lot of brands like OPPO, OnePlus, VIVO, Gionee, Xiaomi have entered the Indian market and had their share of success. These brands have not only ventured in Smartphones but in wearable devices, Smart home or IOT devices, Networking and much more. Pretty sure we would have at least 2 to 3 devices from these brands at our home. One Such brand that is planning to launch a series of smartphones, smart devices ,VR Headsets is ZTE. The company has been present in India for a long time, however, has been mostly active in the B2B segment.
ZTE showcased its entire line-up of upcoming devices including smartphones, wearables, enterprise solutions and IoT products at BRICS India 2016. ZTE will be launching as many as 6 smartphones ranging from Rs. 5999 to Rs. 39,999 in coming few days.
The brand is also in talks with Mukesh Ambani-led Reliance Jio and will come up with exciting offers post the tie-up with the leading 4G service provider in India.
Mr. Sachin Batra, Chief Marketing Officer, ZTE India, stated that ZTE is investing a huge amount in setting up infrastructure and after sales support in India to ensure better Customer Experience. As per him
At ZTE we are deeply committed in bringing world-class technology in user-oriented design to the Indian market. We are thrilled to showcase our new product-line to the Indian consumer at BRICS India 2016. At ZTE we believe that it all begins with understanding the customer and creating a brand experience that connects with them. This translates into the technology that is innovated and the design of the products itself aimed at delivering maximum value, opportunities for personalization leading to an incredible product experience. The productsthat we are showcasing here at BRICS are the testament to this philosophy.”
The smartphones ZTE AXON 7 and AXON 7 mini, feature two front-facing stereo speakers with Dolby Atmos 7.1 moving sound with active noise cancellation. ZTE consulted music professors for the phone’s sound and partnered with Designworks, a BMW Group subsidiary, on its sleek exterior. The devices have won an award in ‘Breakthrough in Smartphone Audio Innovation’ by IDG and German Industry and Commerce, in Berlin, which is one of the 2016 IFA Product Technical Innovation Awards. Designed in Germany, the entry-level Blade V7 Lite model comes with a circular fingerprint scanner for security, app quick-launch, and navigation. AXON 7 mini and Blade V7 Lite will launch India soon. The Spro Plus packs a JBL sound system with stereo 4W HARMAN speakers with Dolby technology and high-performance HARMAN microphones. The projector uses laser-phosphor projections instead of regular LED that which helps to maintain excellent brightness, accurate focus, and clarity on any surface. It has the capability to project 80” picture from 2.4m distance.
ZTE VR technology- ZTE is poised to become one of the first VR headset manufacturers to be compatible with the Google Daydream VR platform announced at Google IO 2016. The ZTE VR has built in 9-axis gyroscope and sensors to enhance motion tracking and minimize dizziness.
ZTE Smart Home- ZTE provides a turnkey solution for home entertainment, visual communication, home monitoring, family album, and home network-attached storage (NAS). ZTE’s smart home solution includes an Android app and Wi-Fi enabled appliances, to create a connected home. Smart homes boasts of next-generation technology like M2M, mobile internet, cloud computing, and big data to create secure, low-carbon, comfortable, and enjoyable home environments based on feature-rich network platforms of telecom operators.
ZTE has one ID design centers in Shanghai, and six ID design offices in Munich, Ottawa, Shenzhen and other global locations. ZTE’s Consumer Experience Unit is made up of experts specializing ID&UI design, industrial design, psychology, ergonomics, multi-media design, software engineering and languages. ZTE has established high-trust and credibility with consumers and clients globally through its path breaking innovation, customization and high-quality services. ZTE is developing a mobile product by 2017 that is based upon customer’s ideas and the campaign is named as Project CSX.
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