UC Browser, a product of the Alibaba Group, today announced it has crossed the 400 million MAU (Monthly Active User) mark worldwide, making it the largest mobile browser in Asia and the 2nd largest mobile browser in the world according to 3rd party web traffic analytics service StatCounter .
Achieving such a firm base and emerging as the leader, especially in Asian markets, UC Browser is now at par with social networking sites Twitter and Facebook’s Instagram which have also the surpassed 400 million MAU.
UC Browser covers more than 30% monthly PV market share in the 1st quarter 2016 in Asia, surpassing Chrome, according to StatCounter
Since its inception in 2004, UC Browser is committed to helping half of the world’s population gain access to an open and convenient mobile Internet service and connect the unconnected. Through its cloud acceleration and data compression technology users in emerging markets like India, Indonesia and Russia where network is not perfect, gain access to better browsing services.
Expressing his delight at the rapid growth of their user base, Mr Kenny Ye, GM of Global Markets, Alibaba mobile business group said, “The increase in the number of active users is a validation of our mission to provide quality and convenient internet access to everyone across the world. We are devoted to offering curated local content and serving as the first window to the glorious world of internet for hundreds and millions of people around the globe. Our technology innovations like cloud based browsing, faster downloads and customised content are helping people bridge the digital divide and make meaningful difference to their lives, which makes us even more confident of our business growth and direction.”
Redefining a conventional browser: from tool to content aggregator
As more people adopt the mobile phone as their primary means of communication, the data consumption on phones is also increasing. In this evolving landscape, UC Browser sees a greater role for itself in their daily lives as a content aggregator.
Statistics show that digital content will soon overtake traditional media where it hasn’t taken over already. According to the Global Web Index report, based on interviews with 200,000 internet users across 37 major markets in late 2015, in as many as 27 countries, including India, people are spending more time each day online rather than consuming traditional forms of media, including news, videos, etc.
Speaking on future plans, Kenny further added, “The browser of tomorrow will be interactive and hyper local in its nature. Through our industry leading technology and innovative ideas we are at the forefront of this transformation. Our innovations such as UC Cricket were very successful in India, Pakistan and Bangladesh. We are determined to expand our offerings and bring in more local content like music, videos, entertainment, giving users a more power packed, fast and fulfilling experience.