Ringing Bells to launch India’s cheapest sub-Rs 500 smartphone

Update:

Ringing Bell has created quite a sensation already by sharing the details of the device as below:

Specifications of Ringing Bell Freedom 251:

  • Display: 4-inch qHD IPS display with resolution of 540 x 960 pixels
  • Processor: 1.3GHz quad-core
  • RAM and Storage: 1GB of RAM and 8GB internal memory which can be expanded further up to 32GB using microSD card
  • Camera: 3.2MP rear camera with Auto Focus and a 3MP front facing camera
  • OS: Android 5.1 Lollipop
  • Connectivity: 3G HSPA, Wi-Fi, Bluetooth and GPS

Also, the device will be sold at Rs 251 i.e. less than $5. Incredible isnt it because devices with similar specifications are sold at least 5/10 times in market! The device comes with some pre-installed apps like Women safety, Swachh Bharat, Fisherman, Farmer, Medical, Google Play, Whatsapp, Facebook, Youtube etc. Ringing Bell has mentioned that they have more than 650 service centers across India. The booking starts tomorrow i.e. 18/2/2016 with a delivery around June 2016.

Indian brand Ringing Bell is ready to disrupt local smartphone market in a big way.  Ringing Bells will launch India’s most affordable smartphone ‘Freedom 251’ priced at under Rs 500 this week. It has roped in Union Defence minister Manohar Parrikar to launch the phone on 17th February.

Indias cheapest smartphone

Keeping in line with Prime Minister Narendra Modi’s vision “empowering India to the last person, transforming India’s growth story”, Ringing Bells will launch the cheapest smartphone at Rs 499.

“The phone will be popularly priced at under Rs 500… this event and launch stands as a true testimony of success of the latest initiatives taken by the Government of India,” according to a media invite sent by the firm.

At present, smartphones available in the market are priced around Rs 1,500. Last year, DataWind had announced that it is teaming up with Anil Ambani-owned Reliance Communications (RCOM) to launch the world’s most affordable smartphone, priced at Rs 999. The phone is yet to hit the market.

Established last year, Ringing Bells will start with the assembly of handsets in Phase-I and aims at full indigenous development of the feature-rich smartphones, it said.

It did not disclose any other details about manufacturing, products and pricing.

A new entrant in the Indian mobile phone market, Ringing Bells had launched one of India’s cheapest 4G smartphone at Rs 2,999, recently. It has launched two other feature phones in the market.

India, one of the fastest growing smartphone markets globally, is poised to overtake the US as the second-largest market in next few years.

In the last few months, global smartphone makers, including the likes of Xiaomi, Motorola and Gionee have commenced assembling their handsets in India, where the government is pushing local manufacturing through its Make in India initiative.

Reuters

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