OnePlus, the smartphone brand with the mantra “Never Settle” has launched its exclusive online store in India, OnePlus Store to offer users a “personalized shopping experience”, exclusive merchandise, and limited-time offers to existing users.
The store will help users purchase genuine OnePlus products in the country, Vikas Agarwal, General Manager – India, OnePlus said.
Although users could purchase all the OnePlus products in India, they had to be purchased through Amazon. The current flagship product OnePlus 3 is also listed on the online store but users are redirected to buy it via the company’s retail partner, Amazon India.
The has no plans to sell smartphones from the store as of now, and the new online store is in fact aimed at engaging with the OnePlus community in India by providing “exclusive original merchandise”.
To make it more rewarding for early supporters, OnePlus is also bringing its latest range of exclusive merchandise and is offering limited-time offers for existing users. To avail these offers, users just have to register the IMEI details of their smartphones on the portal and get shopping.
Commenting on the launch, Vikas Agarwal, General Manager, India, OnePlus said, “We are very excited to bring the globally acclaimed OnePlus shopping experience to our fans in India. With the new platform, our users will find it easier to purchase genuine OnePlus products and fan merchandise, right from the comfort of their homes. The e-commerce platform marks yet another major milestone in our India journey and reiterates our long term commitment towards the Indian market and our fan community here. ”
OnePlus 3 features a 5.5-inch full HD AMOLED display and is powered by Qualcomm’s Snapdragon 820 processor. The smartphone comes with 6GB RAM and 64GB storage.It is priced at Rs 27,999 and is exclusively available on Amazon India.