iRobot’s Practical And Attractive Robotic Home Appliance for Urban Indians

    With the TV’s becoming ultra thin, mobiles have become smarter and cars have gone automatic, it is time for the home appliances segment that we interact with on a day-to-day basis tp get glamorours. Now when connected devices are fast becoming a necessity robotic home appliances are available to help in keeping out the daily mess. iRobot is one such brand that is gaining immense popularity and has sold over 10 million home robots.

    Mr. Pulak Satish Kumar, Head of Business Development, Puresight Systems, Exclusive Distributor of iRobot Corp. products in India, speaks about the company’s core strengths today and how it is delivering greater elasticity and flexibility to evolving networking needs of enterprise.

    Please share your thoughts on the key focus areas for Puresight Systems today?

    Mr. Pulak Satish Kumar, Head of Business Development, Puresight Systems.
    Mr. Pulak Satish Kumar, Head of Business Development, Puresight Systems.


    • Puresight Systems is the Exclusive Distributor of iRobot Corp. products in India. Puresight was established in 2014 with a vision of becoming a leading provider of home robotic appliances in the country & is headquartered in Bengaluru.
    • Since 2015 Puresight Systems sells iRobot home robots, through flagship stores and online.
    • Puresight Systems has been handling the Marketing, Pre – Sales and After-sales Service for iRobot’s products in the country.

    Q2. How do you plan to take your product innovations to the market? What is your go to market strategy?

    • Today any innovation can be spread to the world via different platforms. Puresight System GTM strategy is to increase the awareness for iRobot products through OFFLINE as well as ONLINE channels. Some of them are


    • To enable the customers’ product experience by opening flagship stores operated by franchisees in major metro cities.
    • To ensure customer care by establishing service centers in major metro cities.
    • Puresight Systems has established a customer call center which provides information about iRobot products and enables products purchasing.
    • To participate in different exhibitions & events.


    • The website enables the customers to get detailed information about iRobot products as well as purchasing the products including free delivery to their home.
    • iRobot products can also be purchased on other e-commerce channels like Amazon & Flipkart
    • Creating awareness by using other social media channels.

    Q3. Where can we expect to see, your products being made available?

    • Our products are available at the flagship stores in Bangalore, and we are planning to establish other flagship stores in other major metro cities. Our products are also offered across India through Consumers can also buy iRobot products on Amazon & Flipkart.

    irobot_roomba 980_amazon

    Q4. Please share your plans to provide service and support around your products?

    • As of today, Puresight Systems has a Service Centre in Bangalore which is catering the need of any location in India. Going ahead we will be providing a service center along with any new flagship store in India.
    • Also, Puresight Systems has a customer service call center which provides support to our clients via phone calls. Customers can approach us also through our website

    Q5. What kind of innovations can we expect from the company in the coming months?

    • Puresight Systems is the exclusive distributor of iRobot Corp. which is a public company there for any plans or innovations by iRobot will be reported publicly by iRobot on Nasdaq reviews.

    Q6. How do you plan to compete with other brands available in the same space today?

    • iRobot is the leading Robot Company. iRobot created the home robot category, with 25 years of experience. As of today, iRobot has identified the urge of the Indian market for new technology, and it is the pioneer in opening flagship stores in India.

    Q7. What are some of the big market differentiators that you are bringing to the market?

    • India is one of the fastest growing economies globally, and we believe that effective and practical robotic solutions from iRobot will be an attractive home appliance option for the urban Indian. IROBOT is targeted at the modern Indian, who is open to leveraging a practical robotic solution to help him/her keep up with the daily mess. People have busy lives with irregular and long working hours. In such situations, people look for help in keeping up with the daily mess. This is where iRobot cleaning system will help the most.



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