Fossil Group entered into the wearable device market by unveiling a range of connected devices across six of its owned and licensed brands – Fossil Q, Michael Kors Connected, Skagen Connected, Chaps, Emporio Armani and Misfit.
The devices launched could be broadly categorised into three types- fitness bands, hybrid devices or connected analog watches, and digital watches
Branded across six categories- Fossil Q, Michael Kors Connected, Skagen Connected, Chaps, Emporio Armani and Misfit- the devices range in price from Rs 7,495 to Rs 29,495.
Sonny Vu, president and CTO for Fossil Group’s Connected Devices division, added that he believes Indians are “quick to adopt the latest” in the world of technology. That, in combination with an Indian population that is relatively young – 56 percent of 1.2 billion people are aged 30 or under – has convinced Fossil that its push in the wearable market will come good.
The wearables from Misfit brand that are launched are Misfit Shine 2 and Ray. They are capable of automatically tracking steps, distance, calories, and sleep. They can also provide alerts for calls and messages, and come with a smart button equipped for home automation.
The Fossil Q lineup brings in the Q Wander and the Q Marshal. Both are IP67 water resistant, offer interchangeable straps (leather or metal) and are powered by Android Wear, and hence offer the same functionality. You can respond to messages using the screen, and even listen to music or receive navigation alerts using the built-in microphone and speaker. The two smartwatches are priced between Rs. 21,995 to Rs. 22,595.
Michael Kors Access comes in two variants; Bradshaw Access and Dylan Access. Both of these smartwatches run Android Wear and provide activity tracking, voice activation, water resistance, wireless charging and come with a number of strap options depending on your preference. The range starts from Rs. 25,995 to Rs. 29,495.
Skagen watches are not smartwatches but hybrid watches. The range includes Hagen Connected hybrid smartwatch and a Skagen Connected activity tracker. These offer notification for events that are pre-setup and are priced between Rs. 14,295 and Rs. 15,495.
The Emporio Armani Connected wearables are also the hybrid smart watches, and will be available in Rose Gold, Black, Gunmetal, and Stainless Steel metal finish, and are complimented by either a three-link bracelet or a leather strap. They will cost from Rs. 17,495 to Rs. 27,995.
Last in the list is the Chaps hybrid smartwatch, from Rs. 9,995 to Rs. 10,495. Fossil says that you can expect “all the functionality of a world class tracker with notifications, hidden in the beauty of a traditional watch”.