The Browser War Heats Up, Emerging Markets to drive growth

With the mobile internet developing across different markets, consumers’ mobile browsing behaviour and needs are also evolving. For instance, in the U.S. and European countries, people use browser mostly for retrieving information, making a mobile browser everyone’s information hub; whereas in Asian countries, consumers with limited computing power and data plan use the browser for literally everything – making browsers their gateway to information, entertainment, e-commerce and more.

Nowhere has the rise of mobile browsers been as steep as in Asia. Majority users are skipping desktop and PCs to go online through their mobiles. As users from emerging markets begin to rely heavily on mobile browsers, Asia, home to some of the most populous emerging countries, has inevitably become the most important battle ground for mobile browsers.

With varied needs and fast-expanding user base, the competition amongst top mobile browsers has also turned fierce. Chrome, Safari, UC Browser , and Opera are trying to woo the ever-demanding users with data saving features, add-on apps, extensions and much more.Mobile Browser Monthly performance

Chrome remains the No.1 mobile browser in the world. But, over the last a couple of years, UC Browser, the flagship mobile browser of UCWeb, an Alibaba Group company has become No.2 mobile browser [1] in the world and has consolidated its position as the No. 1 mobile browser in 3 most populous countries of Asia – China, India and Indonesia (according to StatCounter). Recently, the company overtook Chrome to claim the top the spot in Asia (as per StatCounter), at over 33% market share.

Alibaba-owned UC Browser already boasts over 500 million users worldwide from mobile alone. Also, a third-party browser, UC Browser’s rise to dominance in emerging markets is attributed to its efforts to tap into an underserved consumer need – in-depth localisation amongst a vibrant ecosystem.

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In key markets of Asia, UC Browser is creating a browser-centric an ecosystem with local partners – working with e-commerce players, online classified companies, media & publishers to offer a win-win situation – providing relevant content to UC Browser users and enabling partners to leverage from its immense user base. It is also turning into an aggregator of news and information as content takes centre-stage. UC The browser provides content and a series of useful features which are popular among emerging market users. The browser is aiming to turn itself into an all-in-one content aggregator

And now, branding itself as the next-generation browser, UC browser is eyeing the international audience. It is already the world’s second most-used browser on mobile even as other players explore ways to make a comeback in these markets.

Triveni Soni

Triveni loves Smart devices and minimalist designs.

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