Taiwanese Tech Company Asus in a gala event held in New Delhi, launched its much awaited ZenFone 3 series in India.
Asus ZenFone 3 features an all metal frame, a first for Asus, with diamond-cut edges and 2.5D glass, both front and back. It comes with a 5.5-inch TFT LED full HD (1080p) display and comes with a Qualcomm’s Snapdragon 652 octa-core SoC running at 2GHz. This smartphone also features 32GB of internal storage along with 3GB of RAM.
ZenFone 3 has an ultra slim bezel gives ZenFone 3 Ultra a 77% screen-to-body ratio. The front and rear of the phone are encased with scratch-resistant 2.5D Corning Gorilla Glass that gently curves towards the edge. ZenFone 3 is equipped with a 16MP rear camera with aperture f/2.0, laser autofocus and OIS, and an 8-megpaixel front-facing camera of aperture f/2.0 and wide angle lens of 88-degrees. It is powered by a 3,000mAh battery and USB Type-C connector for charging and data transfer.
ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920*1080 px) display. Like ZenFone 3, ZenFone 3 Ultra has a slim and full-metal unibody chassis — the world’s first to have no antenna lines. It is powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics and 4GB RAM. It also features a fingerprint sensor that is positioned under the home button on the front of the device.
ZenFone 3 Ultra houses a mammoth 600mAh battery and USB Type-C connector with DisplayPort support, Asus says the phablet comes with 4K TV-grade video processor. The phablet features dual 5 magnet speakers, DTS Headphone X with virtual 7.1 channel surround sound audio and High-Res Audio support to offer 4X better clarity compared to CD quality audio. This device comes in grey, silver and pink colour options.
ZenFone 3 Deluxe is the new flagship device and comes with all the latest hardware specifications. It features a 5.7-inch Full HD (1920*1080) Super AMOLED display and has a powerful Qualcomm Snapdragon 820 processor, Adreno530 GPU, and 6GB RAM. It also comes with a fingerprint scanner at the back, just below the camera module.
The smartphone features Quick Charge 3.0 feature to charge up to 60 percent battery in 39 minutes, Asus claims. For connectivity, there is USB Type-C 3.0 port for charging and data transfer. In terms of storage, the ZenFone 3 Deluxe comes with 128 GB UFS internal storage.
It comes with a 23-megpaixel Sony IMX 318 Sensor at the back protected by Sapphire crystal glass.The camera has a large f/2.0 aperture lens, and 4-axis optical image stabilisation for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also features 3-axis electronic image stabilisation for steady 4K UHD videos. It will be offered sapphire black, blue, white, lux gold colour variants.
The ZenFone 3 Laser comes with a 5.5-inch full-HD (1080×1920 pixels) display and is powered by an octa-core Snapdragon 430 SoC with 4GB of RAM. The phone packs 32GB of internal storage that can be expanded via microSD card (up to 128GB). As far as the cameras are concerned, the Asus ZenFone 3 Laser has a 13-megapixel rear camera with laser autofocus, dual-tone LED flash, and electronic image stabilisation. It sports an 8-megapixel front facing camera, and is powered by a 3000mAh battery.
The company at the launch event also announced that the Asus ZenBook 3 and Asus Transformer 3 Pro, devices that were unveiled at Computex 2016 alongside the ZenFone 3 series, will be available from online and offline retail channels in India from October, priced at Rs. 1,47,990 and Rs. 1,44,990 respectively.
The company has priced the ZenFone 3 (ZE520KL) at Rs. 21,999, the ZenFone 3 (ZE552KL) at Rs. 27,999, the ZenFone 3 Ultra (ZU680KL) at Rs. 49,999, and ZenFone 3 Laser (ZC551KL) at 18,999. The and the ZenFone 3 Deluxe (ZS570KL) starts at Rs. 49,999, with the Snapdragon 821 model priced at Rs. 62,999.
ZenFone 3 will be available from 17th August 2016 at a starting price of INR 21,999 on all major e-commerce sites like Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and Sangeetha Mobiles. It will also be available at all leading retail stores across India before the end of August 2016.
ZenFone 3 Deluxe, ZenFone 3 Ultra and ZenFone 3 Laser will be available from September 2016 across all major e-commerce sites like Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and leading retail stores & Asus Exclusive Stores across India
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