Lenovo has today announced that all the future Lenovo smartphones will feature stock Android Operating System (OS). With this, the company has abandoned the Vibe Pure UI that was used in its smartphones currently.
No custom UI means better Android experience, faster performance, quicker updates and most importantly no bloatware. The upcoming smartphone Lenovo K8 Note scheduled to launch in India on 9th August will be the first such smartphone that will run on stock Android 7.1.1 out-of-the box.
“What we have done in last 11 months is we looked at what we had in terms of software perspective. We have been close to the consumers and we saw what they were asking for. There was a certain trend and we have now decided to cut the Vibe Pure UI off from our phones. So you will now get the stock Android which consumers have been asking for. There’s no more Vibe UI going forward and we are moving to complete stock Android for all our future Lenovo phones. This is a huge transition for our business perspective,” Anuj Sharma, head of Product Marketing, Smartphones, Lenovo MBG India, told Gadgets 360.
The move to stock Android will give users a cleaner interface, smoother experience, and no excess bloat ware – everything that a user has come to expect from a premium device. With Android 7.1.1., the consumers get the latest feature such as multi-window, launch actions, and improved bundled notifications.
In addition, the OS will also allow users to access popular Google services, including Google Assistant. These nifty features when combined with best-in-class hardware on Lenovo smartphones will translate into enhanced overall user experience. In addition, by moving to a common Software platform, Lenovo will be now able to provide better support with efficient updates. Important features like like the Dolby Atmos tech, TheaterMax will remain intact.
This may be a very interesting move by Lenovo because there is a huge portion of Android users who prefer stock Android however very few devices in the market that ship with stock Android. Since Google has already killed its Nexus line and the Pixel series is a premium smartphone series, Lenovo device can become a good alternative as the company comes out with entry level budget Android phone to the premium segment as well.
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